Let’s find Your missing revenue and put it in your bank account.

Through business analytics and user research, I create high-performing messaging that increases average customer revenue. Ready to grow?

Let’s find Your missing revenue and put it in your bank account.

Through business analytics and user research, I create high-performing messaging that increases average customer revenue. Ready to grow?

My work has been used by...

intel logo
entrepreneur-logo-2
panasonic logo
huffington-post-logo
auction.com logo

...And Many More

My work has been used by...

intel logo
huffington-post-logo
entrepreneur-logo-2
panasonic logo
auction.com logo

...And Many More

Data-Fueled Messaging So Smart, It Feels like it's from the future

In the past, copy and content were exercises in intuition. Ad agencies were paid because their status symbol – and access to the three major networks – which (almost) made any high-volume advertising a success.

But now, there’s more competition for your customer’s attention. Effective brands are niching down and delivering personalized messaging with precise targeting.

Guessing and hoping you messaging is right aren’t enough.

You need a methodical, data-driven approach to your messaging that delivers value, earns engagement, and grows profits.

My strategies combine user research and data-driven approaches to write better copy and content. You get messaging that considers where your user is on their journey, what message to send, and how to continue relationship-building so you can increase your average customer value.

Does this work? You bet. See some of my results for yourself:

0 %
Ecommerce revenue growth over 9 months
$ 0 k
Revenue Added Through Data-focused messaging in two quarters
$ 0 m
Generated in a fundraising campaign from data-focused messaging

My Process

  • Interview Subject Matter Experts & Customers
  • Research Audience Data & Analytics
  • Perform User Testing​
  • Craft Persuasive Messaging
  • Measure, Iterate, and Improve

About Matt Hall, MBA, MS

With experience working with some of the world's largest brands... as well as startups and nonprofits... my mission has always been the same: to positively affect the bottom line.

Most content writers don’t know strategy. Most strategists don’t write copy. And nearly none of them understand design. Matt is the rare curly fry in a box of crinkle cuts that knows all three. And he doesn’t just dabble—he has a deep understanding of them. Matt can find quick fixes in just a matter of minutes that’ll have a dramatic impact on your conversions. Not many people can do that.
Justin Blackman
Owner, Pretty Fly Copywriting
Finding a content strategist who understands conversion copy and conversion design is a rare feat. But Matt ticks all the boxes. His wide breadth of experience -- optimizing across a variety of mediums -- gives him a unique ability to quickly see opportunities for growth that others miss, plus the exact strategies to take advantage of them.
 
 
Sorcha MacKenzie
Brand Strategist
Since implementing his recommendations I have definitely seen an improvement in conversions. . . I have steadily doubled in growth each month and his copy is definitely responsible for converting more of the customers that land on my site. Listening to someone else’s perspective of what your business does has been really insightful and helped me to move forward.
Steve Forrester
Founder, The Whiskey Order

Driven by goals,
Written for Humans

For over 10 years, I’ve written copy that started with my clients’ measurable business goals, then looked at the big picture strategy to know how my copy helps users get to their destination.

This rigorous copy and content writing process means everything I write is designed to convert your audience from prospects into engaged buyers.

 You don’t get flat, vague copy that misses your customer’s intentions. Instead, you get a data-driven, strategic approach backed by data (but written for the human behind the screen).

That means predictable results, higher profits, and more performance from your copy than mere intuition can deliver.

Driven by goals,
Written for Humans

For over 10 years, I’ve written copy that started with my clients’ measurable business goals, then looked at the big picture strategy to know how my copy helps users get to their destination.

This rigorous copy and content writing process means everything I write is designed to convert your audience from prospects into engaged buyers.

 You don’t get flat, vague copy that misses your customer’s intentions. Instead, you get a data-driven, strategic approach backed by data (but written for the human behind the screen).

That means predictable results, higher profits, and more performance from your copy than mere intuition can deliver.

Let's Get to work

Here’s what I do to improve your most effective business metrics.

Deep Dive Data Audit

Strategic Copy & Content

Conversion-Optimized Website

Training, Speaking, & Consulting

I’ll review your analytics, interview your team, and even speak to your customers to spot actionable ways you can improve conversions now and what you can test in the future.

Using research, I’ll craft messaging that speaks to your audience’s most important pain points and establishes your brand as the best solution—always eventually leading to the sale.

I’ll work with my team to design and develop a new site for your business focused on clear, measurable, effective user journeys. 

Help your team understand the conversion design process and how to leverage data in messaging.

Deep Dive Data Audit

I’ll review your analytics, interview your team, and even speak to your customers to spot actionable ways you can improve conversions now and what you can test in the future.

Strategic Copy & Content

Using research, I’ll craft messaging that speaks to your audience’s most important pain points and establishes your brand as the best solution—always eventually leading to the sale.

Conversion-Optimized Website

I’ll work with my team to design and develop a new site for your business focused on clear, measurable, effective user journeys. 

Training, Speaking, & Consulting

Help your team understand the conversion design process and how to leverage data in messaging.

planet express red

Higher Revenue Awaits

Let’s chat about your next project. Fill out the form below, and I’ll get back to you in about a business day.

Need to chat right now? Call me at 562-726-2287.

Need to chat right now?
Call me at 562-726-2287.

spaceship by Ben Wyatt from the Noun Project