Case Study: Offering Customers a New CRM Solution with Adraba

FinTech solutions provider Leverate provides brokers with tools to effectively manage client portfolios. After some market research, Leverate saw an opportunity to offer a powerful CRM that would allow their customers – the retail brokers – to deliver better services to their clients. However, Leverate lacked the in-house resources to develop a fully-featured CRM according to desired specifications. Rather than attempt to build an in-house team, which would be ultimately inexperienced and possibly unable to deliver, Leverate used Adraba’s Managed Team engagement. Thanks to Adraba, Leverate launched their new solution to their customers on-time, under-budget, and according to the specifications they needed.

About Leverate

Leverate provides cutting-edge technological solutions for FX & CFD brokerages.Our best-in-the-industry solutions give financial brokers a professional and competitive advantage. Leverate’s products cover every need of the online broker from lightening fast live data feeds to robust risk management systems to keep your business profitable and a head above the competition.

Leverate’s BX8 is a white-label Binary Options platform for brokers that enables seamless social trading features. Supporting Bitcoin, BX8 also includes other virtual currency trading, powerful conversion and retention features.

Expanding Design and Development Capabilities

As a solutions provider for Forex retail brokerages, Leverate is always seeking new ways to serve customers and increase market share. In 2015, the company saw an opportunity to offer its customers a powerful, fully-integrated way to communicated with Forex trader clients.

After an internal assessment, Leverate management realized they simply didn’t have the current in-house talent to successfully deliver what their clients needed. “We wanted to integrate third party vendors and allow brokers to customize their workflows and we didn’t think it was savvy to tackle such massive project with an in-house team,” says Or Chubuk, VP R&D for Leverate. “So we turned to Adraba.”

Adraba’s Managed Team engagement enabled Leverate to continue focusing its internal R&D efforts on maintaining a high standard of service to its clients. Meanwhile, Adraba sourced the right IT consultants who had the experience and talent to successfully complete this project. Then, once the right IT consultants were identified, Adraba managed the entire team through project success.

[Adraba’s] Managed Team handled the development of LXCRM every step of the way according to our specifications and the results were superb.

Or Chubuk
VP R&D, Leverate

Delivering a New CRM Platform for Leverate Customers

Thanks to Adraba, Leverate’s new Forex brokerage CRM was delivered according to the specifications they needed.

But that’s not all. Adraba’s Managed Team engagement allowed Leverate to offers its customers a far superior white-label CRM than Leverate could have produced in-house. “When we decided to offer our clients a CRM platform, we relied on Adraba to help us build our LXCRM system over Microsoft Dynamics,” says Chubuk.

Leverate’s Managed Team engagement with Adraba didn’t just deliver a new project – it delivered an entirely new platform upon which they could expand their business.

We are glad in the end we decided to hire a Managed Team through Adraba because it proved to be the most cost-effective option for our company.

Gai Tamir

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