Ideal Audience Avatar Worksheet

Fill out this worksheet below to help answer important questions about your ideal customer. When you submit, you’ll receive a copy of your answers in your email.

Email me (matt@matthallwritescopy.com) if you have any questions. Thanks!

Audience Avatar Worksheet

Name*
First Last
Email*
Website*

Make sure to include http:// or https://
What exactly are you selling/promoting?*
What's the price range?*
Can I see your existing marketing material?*
Who is this content aimed at?*
What are your ideal customer's biggest problems? How does your business solve those problems?*
What keeps your customer awake at night, dreading the day ahead?*
What is the purpose of this content? What do you want the reader to do as a result of reading this content?*
What transformation do customers experience after buying your product/service? How will their lives, work or daily routine be different?*
Walk me through what happens after someone purchases your product/service, step by step.*
What are common objections or sources of hesitation you’ve observed, that cause prospects to drag their feet or decide against your product/service?*
Is there a built-in bias in the way these people make decisions?*
Who are your competitors?*
What do you do better or differently from your competitors?*
If your product/service isn’t different from your competitors’, what attributes can be stressed that haven’t been advertised or stressed by the competition?*
Who has bought this (or something similar) from you in the past? What do they say about it?*
Are there any websites/marketing materials you particularly like or want to model?*
Do you have a desired length for the content?
Do you have a guarantee?*
Can you share any proof points (testimonials, studies, data, success stories) that back up your claims?
Are there time-sensitive factors (like a deadline-driven bonus or penalty) affecting the cost of your product/service?*
Anything else I (or your readers) should know? Any benefits we haven’t discussed?*